Destination Directory

Business Articles

Groups Today is the only group travel magazine that satisfies travel professionals' desire for industry and business news. From marketing best practices to business management tips, Groups Today Business articles give group travel professionals content tailored to their business that they can't find anywhere else.

DMOs and CVBs know their territories. Tour operators know their customers. But do DMOs know how to best work with tour operators?

Millennials grew up with a presence of technology in their lives—and because of that, they react differently to certain triggers than generations before them. If you're hoping to garner the attention and business of millennials in your marketing, consider these six tips:

Want to reach new audiences in new ways, and connect with them instantly? Go live! Live streaming allows you to interact with clients (and potential clients) in real time. There are plenty of sites—Facebook Live, Periscope and YouNow, to name a few. If you're planning on incorporating live streaming into your social media marketing strategies, consider the following tips:

Imagine if one glance showed you exactly what was planned for your social posts, newsletters, video, flyers, blogs, web campaigns and sales missions.

And 2017 is here! The new year is a great time to set new goals and vow to banish bad old habits.

Recent Blogs

What's on the Horizon? Generation Z Travel Trends

Millennials better make some room in that plane, train or automobile: Generation Z is beginning to enter the travel scene. Consisting of people born in the late 1990s to 2010s, they have grown up in a connected and instantaneous environment. They're adaptive and technologically savvy global citizens with aspirations to change the world.

And they want to see the world, too.

Natural Disasters and Tourism

The recent hurricanes in the United States and the Caribbean, the earthquake in Mexico, and floods occurring in parts of Europe ought to serve once again to remind us that much of the tourism industry is dependent on Mother Nature. Although we tend to focus tourism security more on human actions such as terrorism or crime, these acts of nature are as or often even more deadly than acts perpetrated by humans.

It’s Getting Hot in Here: Brand Activism in Diverse Political Climates

West Michigan was unseasonably warm last month.

I was beginning to think sweating was my new way of life.

The weather certainly seems to be symbolic of where we are as a country right now—chaotic, confused and heated.