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Groups Today is the only group travel magazine that satisfies travel professionals' desire for industry and business news. From marketing best practices to business management tips, Groups Today Business articles give group travel professionals content tailored to their business that they can't find anywhere else.

You might not be thrilled about statistics, but statistics can play an important role in the group travel industry. A demographic profile of travelers—including ages, interests, budgets and more—could help you promote tours, and a questionnaire is a great way to collect data.

Want to stay ahead in the social media game—while still keeping up with group bookings? It really is something that sounds too good to be true.

Satisfied customers are a sure-fire way to promote tours. Not only are they likely to book trips with you again in the future, but they're also bound to tell their friends, families and co-workers about their great experience with you. But is a great tour enough?

There's so much more going on with Twitter and Pinterest than re-tweets and re-pins. Using awesome free tools, you could get a closer look at how clients are connecting with your sites!

One of the first rules in writing—one that should never be broken—is to consider your audience. To best communicate and relate with your audience, some grammar rules must necessarily be broken. Whether you're writing an article, blog post or e-mail, consider breaking these infamous grammar rules to connect with your clients.

Recent Blogs

Generation X: Travel Trends

Once upon a time, Generation X was considered a cohort of apathetic, grungy loners blasting angry music, Today, they're working professionals and mature adults raising families. Sandwiched between the baby boomers and millennials, Gen X is sometimes considered the "Lost Generation," but they're about 68 million strong and account for 25 percent of the population—and 31 percent of total income, according to OpenForum. Gen X is at a point where they have money to spend on travel. Here are a few trends shaping their plans.

Giving Back to the Comeback City

"The only thing we ask is you love our city as much as we do," said Aaron Foley, appointed Neighborhood Storyteller for the city of Detroit and author of the book How to Live in Detroit without Being a Jackass.

Baby Boomer Travel Trends

For baby boomers, travel is, well, booming. According to the AARP 2017 Travel Trends Report, 99 percent of boomers plan to take at least one leisure trip this year, with an average of five or more trips. But why do they want to travel, and where do they want to go? The report uncovered several trends.