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Groups Today is the only group travel magazine that satisfies travel professionals' desire for industry and business news. From marketing best practices to business management tips, Groups Today Business articles give group travel professionals content tailored to their business that they can't find anywhere else.

And 2017 is here! The new year is a great time to set new goals and vow to banish bad old habits.

Psst! Want new social fans that LOVE you? Cross-promoting is a powerful way to draw your fans from one of your social sites to another.

There are plenty of travel resources online, and plenty of travel apps to download. Many CVBs and DMOs offer their own smartphone and tablet apps that serve as comprehensive guides to their destinations, or as guides that focus on specific themes for which their destination is known. When you can research information about a destination before the trip begins, how do you know if an app will enhance your group's experience? When it comes to mobile apps, the information isn't about what to do—it's about what to do next. 

With the dawn of 2017, you might have a few personal New Year's resolutions. But what about your business and career? If you have new annual goals for your career and business, let these resolutions to help you along the way.

Do you have a great looking social presence, but not as many "super fans" as you'd like? Super fans are an elusive, yet powerful voice for your brand. Understanding these fans and how to capture their attention is a bit of a challenge. Here are three tactics to help you identify and engage with them.

Recent Blogs

This Wouldn't Look Better as a Lake

"Wouldn't this look better as a lake?"

I was staring out into Yosemite Valley. Half Dome and El Capitan loomed in the distance—two natural landmarks accomplishing what I thought impossible: Make the giant sequoias gathered below look small.

"What?" I turned to the man standing next to me.

"A joke," he said. "Someone once thought this valley would make a great lake."

Get Your Kicks on ... Route 50?

Route 66 sure gets a lot of hype, but have you sent groups along U.S. Route 50 lately? Probably not. In July 1986, Life magazine dubbed the Nevada portion, "The Loneliest Road in America." And yet, from rural mountain ranges to desolate deserts and miles upon miles of rich farmland, Route 50 stretches across 3,073 miles from Ocean City, Maryland to Sacramento, California. It spans 12 states and links four state capitals—offering the most complete cross-sectional journey along the United States midriff.

OMG Experiences (a.k.a. Millennial Travel Trends)

Millennials are one of the largest generations in history (larger, even, than the baby boomers)—and they're entering their prime spending years. Born between 1982 and 1999, millennials were raised on the Internet, fostering a global awareness and an inherent interest in travel. But what are these young travelers looking for? The Millennial Traveler Report conducted by Expedia and Future Foundation discovered a few key generational characteristics.