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Business Articles

Groups Today is the only group travel magazine that satisfies travel professionals' desire for industry and business news. From marketing best practices to business management tips, Groups Today Business articles give group travel professionals content tailored to their business that they can't find anywhere else.

How well are you using live-streaming video in your marketing? Let's talk about how travel pros—like you—could incorporate new video platforms such as Periscope, YouTube and now Facebook Live into an integrated, captivating, fun social marketing plan.

Do your clients know where to find your business in the world of social? Bringing your clients up to speed online means making sure they can easily connect with you. Make sure they're seeing as much of your content as possible with these tips.

OMCA Marketplace is Sunday, October 30—Wednesday, November 2. Jennifer McGregor, travel trade manager of Niagara Falls Tourism, board member of OMCA and supplier committee member, shares what to know before you go.

Did you spend your summer at the beach, rather than blogging? If you've answered "yes," how about using your travel expertise and the travel tips you've gathered as blog content?

Airfare is subject to change at any given moment, and it's riskier to book tickets for a group of people. Airlines typically don't book group flights unless you have 10 passengers or more. If you're traveling with a smaller group, you'll miss out on the discounts and competitive fares airlines offer for group flights. Consider these tips to keep ticket prices low.

Recent Blogs

Generation X: Travel Trends

Once upon a time, Generation X was considered a cohort of apathetic, grungy loners blasting angry music, Today, they're working professionals and mature adults raising families. Sandwiched between the baby boomers and millennials, Gen X is sometimes considered the "Lost Generation," but they're about 68 million strong and account for 25 percent of the population—and 31 percent of total income, according to OpenForum. Gen X is at a point where they have money to spend on travel. Here are a few trends shaping their plans.

Giving Back to the Comeback City

"The only thing we ask is you love our city as much as we do," said Aaron Foley, appointed Neighborhood Storyteller for the city of Detroit and author of the book How to Live in Detroit without Being a Jackass.

Baby Boomer Travel Trends

For baby boomers, travel is, well, booming. According to the AARP 2017 Travel Trends Report, 99 percent of boomers plan to take at least one leisure trip this year, with an average of five or more trips. But why do they want to travel, and where do they want to go? The report uncovered several trends.