Destination Directory

Business Articles

Groups Today is the only group travel magazine that satisfies travel professionals' desire for industry and business news. From marketing best practices to business management tips, Groups Today Business articles give group travel professionals content tailored to their business that they can't find anywhere else.

Do you want more "perfect" clients to know about your social presence? Promoting your social sites doesn't mean you have to break into your piggy bank.

Do you ever see people missing key pieces in their social presence? As fast as social marketing changes, it's no wonder blunders, bloopers and slip-ups happen

Do you want your clients to be able to find you more easily? Yes? Then you need to have two things—a blog and a Google Plus business profile. Why Google Plus? Because it's important to be searchable and findable.

Headed to work, or to the beach? No matter how stifling the heat, keeping your appearance professional is key. 

Quality face-to-face connections are one thing that will never go out of style, even in our high-tech world! Being able to see each other's faces and experiences allows for a super-meaningful connection with clients online—think of it like sharing a coffee with them. Make these connections happen by using Pinterest, Meerkat and Blab to the best of each platform's ability.

Recent Blogs

This Wouldn't Look Better as a Lake

"Wouldn't this look better as a lake?"

I was staring out into Yosemite Valley. Half Dome and El Capitan loomed in the distance—two natural landmarks accomplishing what I thought impossible: Make the giant sequoias gathered below look small.

"What?" I turned to the man standing next to me.

"A joke," he said. "Someone once thought this valley would make a great lake."

Get Your Kicks on ... Route 50?

Route 66 sure gets a lot of hype, but have you sent groups along U.S. Route 50 lately? Probably not. In July 1986, Life magazine dubbed the Nevada portion, "The Loneliest Road in America." And yet, from rural mountain ranges to desolate deserts and miles upon miles of rich farmland, Route 50 stretches across 3,073 miles from Ocean City, Maryland to Sacramento, California. It spans 12 states and links four state capitals—offering the most complete cross-sectional journey along the United States midriff.

OMG Experiences (a.k.a. Millennial Travel Trends)

Millennials are one of the largest generations in history (larger, even, than the baby boomers)—and they're entering their prime spending years. Born between 1982 and 1999, millennials were raised on the Internet, fostering a global awareness and an inherent interest in travel. But what are these young travelers looking for? The Millennial Traveler Report conducted by Expedia and Future Foundation discovered a few key generational characteristics.