Destination Directory

Business Articles

Groups Today is the only group travel magazine that satisfies travel professionals' desire for industry and business news. From marketing best practices to business management tips, Groups Today Business articles give group travel professionals content tailored to their business that they can't find anywhere else.

Want to reach new audiences in new ways, and connect with them instantly? Go live! Live streaming allows you to interact with clients (and potential clients) in real time. There are plenty of sites—Facebook Live, Periscope and YouNow, to name a few. If you're planning on incorporating live streaming into your social media marketing strategies, consider the following tips:

Imagine if one glance showed you exactly what was planned for your social posts, newsletters, video, flyers, blogs, web campaigns and sales missions.

And 2017 is here! The new year is a great time to set new goals and vow to banish bad old habits.

Psst! Want new social fans that LOVE you? Cross-promoting is a powerful way to draw your fans from one of your social sites to another.

There are plenty of travel resources online, and plenty of travel apps to download. Many CVBs and DMOs offer their own smartphone and tablet apps that serve as comprehensive guides to their destinations, or as guides that focus on specific themes for which their destination is known. When you can research information about a destination before the trip begins, how do you know if an app will enhance your group's experience? When it comes to mobile apps, the information isn't about what to do—it's about what to do next. 

Recent Blogs

OMG Experiences (a.k.a. Millennial Travel Trends)

Millennials are one of the largest generations in history (larger, even, than the baby boomers)—and they're entering their prime spending years. Born between 1982 and 1999, millennials were raised on the Internet, fostering a global awareness and an inherent interest in travel. But what are these young travelers looking for? The Millennial Traveler Report conducted by Expedia and Future Foundation discovered a few key generational characteristics.

In Defense of Emojis

I may be a mid-20s milliennial, but I think I jumped on the emoji bandwagon a little later than most humans my age. I'm a writer, so my gut feelings toward anything destroying the written word aren't exactly warm and fuzzy. The Oxford English Dictionary named "emoji" 2015's word of the year, and that wasn't cool.

5 Tips to Make Networking Less Scary and More Successful

I am an extrovert. I like meeting new people and often make a point to do so while traveling, while out to dinner or even in the elevator. Meeting and talking with new people is, honestly, a favorite thing of mine. So gearing up for my first formal networking event, I put on my new black pumps and suit dress, made up my hair and makeup, and felt ready.