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Groups Today is the only group travel magazine that satisfies travel professionals' desire for industry and business news. From marketing best practices to business management tips, Groups Today Business articles give group travel professionals content tailored to their business that they can't find anywhere else.

We've all seen it happen. A co-worker comes into work storming angry; mouth turned down in a frown; walks through the office without saying hello to anyone; sits down at his desk and starts barking orders to his co-workers; doesn't come out of his office; and when his phone rings he picks it up and bellows out: "Yea?"

The # (pound) sign took on a new meaning 10 years ago when designer Chris Messina first tweeted it as a hashtag character, asking his followers how they felt about "using # (pound) for groups." Ever since, hashtags have been used to connect individuals and groups into broader conversations on popular topics and world events.

As group travel planners, it's our job to empower our group leaders, allowing them to be the star of the show. We do this by working quietly behind the scenes, dotting every "i" and crossing every "t," so their group travel experience will come across as flawless to their tribe of followers.

Earlier this year, I attended the U.S. Travel Association's  inaugural Secure Tourism Summit, in New York City. It was a well-thought-out, daylong discussion of possible threats facing our industry, with concrete examples of how to work through a crisis.

Have you noticed more of your social feeds have been taken over by video? Video content grows in popularity by the second!

Consider expanding your recognition online by increasing your video content output. Read on to find out how this rich media can benefit your travel and tourism business!

Recent Blogs

Tale of a New Tourism Town

Could any small town in the world fathom receiving 1 million visitors in 40 days? It is not a dream, but a reality for Danzhai Wanda Town in China.

The Brain, Heart and Courage of ‘Wicked’

Since its premier in 2003, Wicked has garnered worldwide attention and accolades for its storyline, music, set and costume design.

"It's a great show. The music is fun. It's got a lot of spectacle. So many of us grew up watching The Wizard of Oz, and Wicked is very clever. People enjoy watching a take on a story they thought they knew so well," said Susan Sampliner, Company Manager of Wicked.

What's on the Horizon? Generation Z Travel Trends

Millennials better make some room in that plane, train or automobile: Generation Z is beginning to enter the travel scene. Consisting of people born in the late 1990s to 2010s, they have grown up in a connected and instantaneous environment. They're adaptive and technologically savvy global citizens with aspirations to change the world.

And they want to see the world, too.