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Business Articles

Groups Today is the only group travel magazine that satisfies travel professionals' desire for industry and business news. From marketing best practices to business management tips, Groups Today Business articles give group travel professionals content tailored to their business that they can't find anywhere else.

How well are you using live-streaming video in your marketing? Let's talk about how travel pros—like you—could incorporate new video platforms such as Periscope, YouTube and now Facebook Live into an integrated, captivating, fun social marketing plan.

Do your clients know where to find your business in the world of social? Bringing your clients up to speed online means making sure they can easily connect with you. Make sure they're seeing as much of your content as possible with these tips.

OMCA Marketplace is Sunday, October 30—Wednesday, November 2. Jennifer McGregor, travel trade manager of Niagara Falls Tourism, board member of OMCA and supplier committee member, shares what to know before you go.

Did you spend your summer at the beach, rather than blogging? If you've answered "yes," how about using your travel expertise and the travel tips you've gathered as blog content?

Airfare is subject to change at any given moment, and it's riskier to book tickets for a group of people. Airlines typically don't book group flights unless you have 10 passengers or more. If you're traveling with a smaller group, you'll miss out on the discounts and competitive fares airlines offer for group flights. Consider these tips to keep ticket prices low.

Recent Blogs

This Wouldn't Look Better as a Lake

"Wouldn't this look better as a lake?"

I was staring out into Yosemite Valley. Half Dome and El Capitan loomed in the distance—two natural landmarks accomplishing what I thought impossible: Make the giant sequoias gathered below look small.

"What?" I turned to the man standing next to me.

"A joke," he said. "Someone once thought this valley would make a great lake."

Get Your Kicks on ... Route 50?

Route 66 sure gets a lot of hype, but have you sent groups along U.S. Route 50 lately? Probably not. In July 1986, Life magazine dubbed the Nevada portion, "The Loneliest Road in America." And yet, from rural mountain ranges to desolate deserts and miles upon miles of rich farmland, Route 50 stretches across 3,073 miles from Ocean City, Maryland to Sacramento, California. It spans 12 states and links four state capitals—offering the most complete cross-sectional journey along the United States midriff.

OMG Experiences (a.k.a. Millennial Travel Trends)

Millennials are one of the largest generations in history (larger, even, than the baby boomers)—and they're entering their prime spending years. Born between 1982 and 1999, millennials were raised on the Internet, fostering a global awareness and an inherent interest in travel. But what are these young travelers looking for? The Millennial Traveler Report conducted by Expedia and Future Foundation discovered a few key generational characteristics.