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Business Articles

Groups Today is the only group travel magazine that satisfies travel professionals' desire for industry and business news. From marketing best practices to business management tips, Groups Today Business articles give group travel professionals content tailored to their business that they can't find anywhere else.

Airfare is subject to change at any given moment, and it's riskier to book tickets for a group of people. Airlines typically don't book group flights unless you have 10 passengers or more. If you're traveling with a smaller group, you'll miss out on the discounts and competitive fares airlines offer for group flights. Consider these tips to keep ticket prices low.

You might not be thrilled about statistics, but statistics can play an important role in the group travel industry. A demographic profile of travelers—including ages, interests, budgets and more—could help you promote tours, and a questionnaire is a great way to collect data.

Want to stay ahead in the social media game—while still keeping up with group bookings? It really is something that sounds too good to be true.

Satisfied customers are a sure-fire way to promote tours. Not only are they likely to book trips with you again in the future, but they're also bound to tell their friends, families and co-workers about their great experience with you. But is a great tour enough?

There's so much more going on with Twitter and Pinterest than re-tweets and re-pins. Using awesome free tools, you could get a closer look at how clients are connecting with your sites!

Recent Blogs

In Defense of Emojis

I may be a mid-20s milliennial, but I think I jumped on the emoji bandwagon a little later than most humans my age. I'm a writer, so my gut feelings toward anything destroying the written word aren't exactly warm and fuzzy. The Oxford English Dictionary named "emoji" 2015's word of the year, and that wasn't cool.

5 Tips to Make Networking Less Scary and More Successful

I am an extrovert. I like meeting new people and often make a point to do so while traveling, while out to dinner or even in the elevator. Meeting and talking with new people is, honestly, a favorite thing of mine. So gearing up for my first formal networking event, I put on my new black pumps and suit dress, made up my hair and makeup, and felt ready.

Build Your Capsule Wardrobe

Maybe you're traveling and don't know what to pack. Maybe you're headed into the office, and don't know what to wear. Either way, having it all in your wardrobe doesn't require owning it all.