One of our faithful Shepard Letter subscribers emailed me a story.
In a recent Shepard Letter, I wrote about the concept of giving recognition to the people who deserve it.
A volcano in Hawaii, wildfires in the West, floods in the Midwest, hurricanes on the Gulf Coast, snowstorms in the Northeast—what's a business to do?
The word dramatic is a great word. When you use it to describe changes you make to improve customer service, it has a positive meaning.
