Initial findings of an ongoing research project regarding student and youth travel were presented at the 2015 SYTA Conference, in Branson, Missouri.
You may have noticed your Groups Today eNews is being delivered daily, in smaller increments, instead of several stories in a weekly edition. Why the change?
Knowing your demographic aids in planning your trip offerings, and in marketing. These are the recent trends associated with Student, Millennial, Generation X, and Baby Boom travelers:
A career in sales isn't easy. If it was, everyone would be doing it. And despite technological advances in communication, including web chats and -email, selling over the phone is still the No. 1 method of selling in many industries.
Culinary adventures make for a great travel theme—and according to the International Culinary Tourism Association, culinary tourism is growing exponentially. Working with local destination marketing organizations and proprietors to offer your gastronomically savvy guests unique and enriching experiences provides an interesting array of itinerary options.