Destination Directory

content marketing

content marketing

  • Content marketing: A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and, ultimately, to drive profitable customer action.

  • You may have noticed your Groups Today eNews is being delivered daily, in smaller increments, instead of several stories in a weekly edition. Why the change?

  • Webinar-Series-Header-4
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    What is content marketing? Why is it important? How do I do it?

    Just having a company website does not cut it anymore. If you don't raise your flag in more creative ways, you can be sure your competitors will—and are.

    By sharing your content via social media, blogs, pictures, video, email, infographics, etc. your company can directly inform and engage your audience. It will help you build trust between you and your customers without selling, but by showing your thought leadership.

    Content marketing can be an amazing adventure of creating and distributing relevant and valuable content to drive profitable customer action.

    During this 45-minute webinar, you will learn the key elements of content marketing:

    1. Get the lay of the land - Research
    2. Shine a light on your brand – Content
    3. Construct a roadmap - Distribution
    4. Walk the walk - Implementation
    5. The rearview mirror - Measurement

    Kasie2015 BW-croppedPresented by Kasie Smith, Publisher, Groups Today

    Wednesday, May 6, 2015. 1:00 - 1:45PM EDT.

    Registration is now closed.