The # (pound) sign took on a new meaning 10 years ago when designer Chris Messina first tweeted it as a hashtag character, asking his followers how they felt about "using # (pound) for groups." Ever since, hashtags have been used to connect individuals and groups into broader conversations on popular topics and world events.
As group travel planners, it's our job to empower our group leaders, allowing them to be the star of the show. We do this by working quietly behind the scenes, dotting every "i" and crossing every "t," so their group travel experience will come across as flawless to their tribe of followers.
Have you noticed more of your social feeds have been taken over by video? Video content grows in popularity by the second!
Consider expanding your recognition online by increasing your video content output. Read on to find out how this rich media can benefit your travel and tourism business!
Earlier this year, I attended the U.S. Travel Association's inaugural Secure Tourism Summit, in New York City. It was a well-thought-out, daylong discussion of possible threats facing our industry, with concrete examples of how to work through a crisis.
Every business is vulnerable to crises and bad publicity—it could be something as minor as a negative review online or as major as an accident in the field that threatens your reputation. Even things out of your control, such as new policies and procedures sanctioned by the government, could harm your business.