Jeff Bezos, the CEO of Amazon, once said, "The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works."

Listening isn't the same as hearing. Think about a commercial for a product you have no interest in; it's easy to tune that information out, isn't it?

Do you ever wonder how to get more people to come out to your consumer events?

Risks are often inevitable in business and careers.

This past January, brands and users on Facebook were dealt a shock—or at least a lot of confusion—when Mark Zuckerberg announced a change to the News Feed algorithm affecting what content will be favored and how.