We’re coming off a few months of trade shows in the group travel industry. From ABA to NTA to Go West … I’m sure all you want to do is crawl into bed and sleep for about a week. But to ensure you get the best return on investment from your show, the hard work has just begun. While you likely chose to participate in a given show for many reasons—to boost awareness, enhance your brand, and bolster key partnerships—ultimately you are responsible for driving revenue and maximizing ROI from the show. And your lead follow-up process is key to maximizing show ROI.

Social Media for your destination, attraction, or business could be a major player in your marketing strategy. It’s a great place to share updates about your destination, trending articles about your industry, and photos, and to engage prospective and past customers. However, for fear of appearing unprofessional, read about the seven DOs and DON'Ts for Small Businesses on social media.

A certain level of preparedness and planning can come in handy when traveling—and could even save a life. Possible “medical emergencies” are seemingly endless and even the smallest occurrence could affect travel plans, turning a dream trip into a nightmare. So, how can group travel leaders prepare?

A while ago, we conducted a focus group of readers from across the country. While we do our annual readership survey, our goal with the focus group was to dive deeper into the thoughts, reader behaviors, and identify what we could include that would be of more value.