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The Groups Today Blog includes unique personal perspectives on a multitude of topics relevant to group travel industry leaders, business owners and planners.

What’s a gal to do when it’s too cold to want to do much of anything? Head to Canada’s capital, of course!

I haven’t really been a “winter person” since I—like our frigid West Michigan temperatures—was in the single digits. I enjoy winter’s beauty, but piles of icy plow, impassable streets, and other nuisances combine to make the season less than desirable. Still, a recent trip to Ottawa, Ontario, and the Outaouais region helped me regain my winter spirits. ‘Though every bit as chilly there as it was at home, the hospitality was warm and gracious.

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It's no surprise to any group travel sales person that niche markets offer unique opportunities to grow your overall group sales. However, are you really tapping into all the markets that are available?

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Just after the first of the year, the staff at Serendipity came together for a kick off meeting of sorts to clarify our vision for 2014. We revisited our goals, brand promises, and tweaked our roles. It was my first official meeting since rejoining the company and it felt familiar yet brand new at the same time.

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I’m still on a high from what I’ve learned at the Niche Media Conference and am personally putting those lessons into practice. In addition, I’m breaking down the lessons to share with our team to improve our overall sales effectiveness and, ultimately, be better service providers to our clients. 

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 Most of us register for a trade show, like ABANTA, OMCA, and other state travel trade shows, to generate new business opportunities that translate into overall sales revenue. During the show, you work the floor, visit with current clientele, and meet new prospects. But what happens after the show?

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