The TODAY! Award will be presented to an ABA member who has demonstrated they have what it takes to make an impact in the group travel industry—today. When making your nomination, consider the following questions:
- What is this member doing to be relevant?
- What is this member doing to make an impact?
- What is this member doing to make a difference?
- What is this member doing to expand their clients' horizons?
- What is this member doing to advocate, innovate and create?
- What is this member doing to influence tomorrow?
The chosen ABA member will receive this prestigious honor among an audience of their peers during the 2026 ABA Marketplace in Reno, Nevada. The TODAY! Award honoree will also be profiled in the May/June issue of Groups Today.
**Nominee must be a member of ABA to be considered.**
Get to know some recent TODAY! Award winners below!
Kris Hoff
President, Distinctively Detroit Tours & Happy Times Tours
2025 TODAY! Award Winner
"I feel totally honored. It means that people really appreciate what we've done and really think a lot of us. I was honestly shocked!” Hoff said. “I believe to make a tangible impact you need to leverage unique qualities in order to shape perceptions and drive meaningful change, but it must be done while maintaining authenticity, integrity, and a strong work ethic for success."
Elizabeth Hall
President, John Hall’s Alaska
2024 TODAY! Award Winner
"This award recognizes my own work, my own leadership and the continued forward progress I push for in both my business, and the industry I love beyond anything else (besides my fur children),” Hall said. “Every time one of our clients, whether a group or direct, shares their positive experiences, it reminds me why we do what we do. I love sharing the world with people in the most perfect way possible—from Alaska to Africa."
Kate Scopetti
President, MARS and Companies
2023 TODAY! Award Winner
Groups Today has teamed up with Collette to offer one of our readers an incredible $5,000 travel voucher!
Between March 1 – 31, 2025, Groups Today readers can enter for a chance to win a travel voucher and embark on the journey of a lifetime with Collette. (Valid for travel between April 1, 2025 – March 31, 2026)
GIVEAWAY DETAILS
One lucky winner will receive a $5,000 travel voucher, valid for any of Collette's more than 170 expertly designed tours (airfare not included).
As the longest-running tour operator in North America, Collette is the company groups can trust. Leading with integrity, Collette’s comprehensive travel protection plan, flexible tour pacing, and strong relationships within the travel space set it apart. From banks to community centers to garden clubs and more, Collette has brought groups of all kinds across the globe, helping to grow their travel programs year after year. Collette offers more than 170 tours worldwide with five distinct travel styles, ensuring there's a tour for every type of group. Find the right tour for you at collette.com.
WHY GROUPS LOVE COLLETTE:
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- Support from a Local Business Development Manager
- Free Customizable Marketing Materials, Including a Group Webpage
Enter Now! Fill out this short survey and be entered to win a $5,000 travel voucher, courtesy of Collette. Your adventure awaits!
Contest is now closed.
**By entering this contest you acknowledge that your email address will be shared with Collette and you will be subscribed to the Groups Today eDaily.**
