How Travel Professionals Can Grow their Businesses by Offering Group Tours and Travel

Are you a travel professional looking to understand more about planning group travel and how it can grow your business and income?

Groups Today, the resource for everything group travel, is here to help!

There are many benefits to offering group travel planning services. From earning more commission to growing your network of clients, it can quickly become a key component of your business' success! Download FREE resources aimed to educate you on the industry at large and how to market effectively. PLUS, join a community of 20,000+ group travel planning professionals by subscribing to the FREE Groups Today bimonthly magazine and daily eNewsletter.

Let's explore the benefits of planning group tours and travel!

Greater opportunity.
Because there are often so many different elements of a group trip, consumers realize early in the process how the knowledge of a professional would ease stress and help execute a successful experience.

More income.
More travelers and components (i.e. airfare, service fees, lodging, excursions, etc.) mean more opportunities for higher commissions.

Referral business.
When travel professionals do an excellent job planning all the details and remembering "the little things," travelers will tell others, which can significantly grow a professional's opportunity for referrals.

Repeat travelers.
When planning a trip for several people at once versus one unit, it opens the door for you to significantly expand your network, foster more relationships and build opportunity for repeat business.

Types of group travel:
  • Baby Boomer/Senior travel
  • Students
  • Family reunions
  • Destination weddings
  • Faith-based
  • LGTBQ+
  • Hobby travel
  • Sports travel
  • Niche travel
  • Special needs

Download these FREE resources from Groups Today that will help you grow your group business!


Join a community of 20,000+ group travel planning professionals by subscribing to the FREE Groups Today bimonthly magazine and daily eNewsletter. Both offer education, inspiration and professional development with timely group travel industry updates, business tips and more.

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Group Travel Marketing 101

Planning group travel can be wildly fun. And when the trip actually comes to fruition, it’s an even more enjoyable feeling to see your hard work pay off as groups set out on their unforgettable adventures. But before all of those steps happen, you have to find your ideal travelers, which requires thoughtful and intentional marketing efforts and campaigns.
But you may not know where to start when it comes to marketing. That’s where the Group Travel Marketing 101 eBook comes into play!
From strategies for increasing your email open rates and ingredients for a good digital ad, to tips for creating engaging videos and other time-saving tricks, we’ve gathered a bounty of practical information and materials to propel your marketing efforts forward.
Enter your name and email below to receive your free eBook download and start elevating your marketing knowledge today.
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