2026 Next Gen: Becky Carkeek
Becky Carkeek is one of the 2026 Next Gens, as nominated by Groups Today readers for making a difference in the industry with their fresh, progressive perspective.
Becky Carkeek, Sales Manager for Travel Dubuque, has led the charge on developing the group-focused campaign, “Travel Dubuque Groupie,” which includes a printed guide, additional collateral, advertising, and messaging, elevating Dubuque as a top choice for motorcoach groups.
Her innovative approach to group experiences has consistently exceeded expectations, creating memorable and seamless visits.
Carkeek was drawn to the group travel industry because of her passion for meeting new people, building lasting relationships, and representing a destination she truly believes in.
“I’m inspired by the opportunity to connect with group planners and visitors, creating meaningful experiences that leave a lasting impression,” Carkeek said. “Sharing Dubuque’s story, its rich history, riverfront charm, and authentic character bring me great pride as I help others discover what makes this community so unique.”
Carkeek is proud that since she took over group tours, Dubuque has been featured in Groups Today, earning nominations as an Emerging Destination and a Top CVB—recognition that highlights Carkeek’s dedication to showcasing Dubuque as a group destination. She’s intrigued by how group travel continues to evolve to meet the demand for authentic, personalized experiences.
“Smaller communities like Dubuque are finding innovative ways to showcase their unique culture, history, and attractions, creating meaningful connections that encourage visitors to return,” Carkeek said. “I’m inspired by how group travel allows destinations to tell their story in ways that truly resonate with travelers.”
Carkeek’s favorite accomplishment so far in her career isn’t measured by awards or recognition, but by the relationships she’d built with group travel planners.
“Earning their trust to deliver exceptional travel experiences is incredibly rewarding,” she shared. “Knowing that my efforts help create seamless, memorable trips and that planners feel confident relying on me to bring their vision to life is what I consider my most meaningful achievement in the industry.”
As Carkeek looks to the future, she plans to remain bold and relevant with group planners while continuing to provide exceptional service.
“I aim to stay innovative in showcasing Dubuque’s unique offerings, ensure every group experience exceeds expectations, and foster lasting relationships and memorable travel experiences.”
Becky Carkeek is one of the 2026 Next Gens, as nominated by Groups Today readers for making a difference in the industry with their fresh, progressive perspective. Read the full feature here.
Photos courtesy of Becky Carkeek.
Written by Sarah Suydam, Managing Editor for Groups Today.
