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ABA Announces Moxie Award

The American Bus Association is pleased to announce that Groups Today magazine and Serendipity Media will be presenting their first Moxie Award at Marketplace, January 10 – 13, in St. Louis. ABA member companies may sign up now for consideration.

The Moxie Award will be presented to an ABA-member bus or tour operator whose company demonstrates "spirit, courage, and innovation in their company culture" specifically when it comes to tour planning and marketing.

To have your company considered, complete the application form at

"Marketplace is the industry's leading show. Groups Today magazine and Serendipity Media are very pleased to recognize the leaders in the industry. These companies are doing creative things every day to grow the group tour business," said Kasie Smith, Groups Today/Serendipity Media, president and publisher.

"ABA has great partnerships with great organizations such as Groups Today magazine and Serendipity Media. This opportunity to work with Kasie and her team to recognize a bus and tour operator member that demonstrates 'moxie' in their day-to-day operations is a perfect match for ABA," said ABA President and CEO Peter J. Pantuso, CTIS.

The Moxie award will be presented Monday, January 12, at the Operator Breakfast.


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