Americans Are Watching Their Wallets—But Keeping Their Vacations

Costs are going up, but that’s not stopping travelers from investing in their vacations. New MMGY research from their 2026 Portrait of American Travelers™ “Fall Edition” finds travel spending nearing a high as consumers make trade-offs to keep taking those cherished trips.

travel value

Despite Rising Costs, Consumers Still Value Travel

According to the latest Longwoods International tracking study of American travelers, 75% of them believe travel is becoming too expensive, up from 64% a year ago. But even with rising cost concerns, 81% of travelers report that vacations are one of the things they most look forward to each year, and 55% are willing to cut spending in other areas to fund their trips.

Motorcoach economic impact

ABA Foundation’s First Canadian Economic Impact Study Finds Motorcoach Travel Generates $4.4 Billion

New research produced in partnership with Motor Coach Canada and the Ontario Motor Coach Association finds that motorcoach travel drives $4.4 billion in economic impact across Canada, supporting nearly 25,000 jobs.

GroupCollect Works

GroupCollect Announces New 'Works' Product

GroupCollect, a company that builds technology for the group travel industry, has introduced a new product, GroupCollect Works, a modern group travel operations platform designed to help tour operators, suppliers, and destinations manage more of their business in one place.

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