Groups Today Video Series
Much like the relevant and timely information found in the Groups Today eDaily, this hub is host to a bevy of videos and information that travels right from the expert minds on our team straight to your ears. Listen in to any of the videos below to hear the latest in what matters most to group travel professionals today. And don't forget to check back, as this page is consistently updated with video content you won't want to miss!
Trade Show Tips & Tricks - As we venture into trade show season, we thought we would share some helpful tips for making the most out of your trade show experience.
Post Pandemic Do's and Don'ts - From sparkling blue oceans and bustling cities to picturesque mountain ranges and woodsy retreats, all eyes are on where groups are looking to venture in this post-pandemic world. But before the vacation begins, there are some critical things to do—and don't.
Tips for Reengaging Past Clients - We all know those loyal clients; the ones who are always pleased with our offerings and service, and who do business with us time and time again. Unfortunately, the pandemic made it difficult to keep those relationships active and thriving. Consider these tips and strategies for reconnecting and reengaging with your past travelers.
Responding to Negative Feedback - Getting your first negative review feels a bit like having an unexpected fall—it takes you by surprise, stings pretty bad and takes a hot minute for (for our egos, in this case) to heal. And though garnering negative reviews of any kind are never the desired outcome, how you respond to them could steer you in a more positive direction and might even change the mind of the unhappy client in question.
Creating a Succession Plan - It's not easy to think about having your valuable team members leave the company, whether that's through retirement or otherwise. Yet to remain successful, it's important to take a look at your company's plan—or create one—for when they do go. Tune in to learn more about succession planning and its benefits.
Expanding into Student Travel - People across all industries are setting their sights on expanding their businesses to match our ever-changing world. Group travel professionals are no exception! One such area of expansion worth considering is student travel. Check out these considerations to keep in mind if you're thinking about adding the highly fulfilling offering to your portfolio in the future.
How to Stretch Your Content - Creating and sharing content is essential in making your presence known online. To help save time, check out these tips to repurpose content you've already created.
Broadway Is Back - Broadway is back! Learn how your groups can have a safe and successful experience!
Keeping Up with Social Media Trends like TikTok - Beyond getting your daily fortune told by an adorable and squishy elderly pug named Noodle, TikTok is a goldmine for businesses and organizations looking to branch out in their social interactions with users. Check out some of the reasons why you're missing out if you don't join the TikTok crowd.
Building Trust with Your Clients - Tune in as the Groups Today team reviews a few ways you can build trust with your clients and how to keep that trust moving forward.
Cyber Security Tips - Tune in as the Groups Today team reviews some cyber security tips that you should know to help protect your information and your clients' information.
Self Care Tips - Self-care is essential in order to be your best self for your clients, friends and family. Check out these self-care tips, that you can add to your daily routine, for when times get stressful.
Having a Social Media Presence is Beneficial for Your Business - Having a social media presence is beneficial for your business. Tune in as the Groups Today team reviews some social media do's and don'ts.
When to Consider a Rebrand - How do you know when it's time to rebrand? Tune in the hear what a rebrand might look like and when to act on it.
Tips for Rebounding from the Unexpected - When a crisis arises it could feel like you are being pulled in a million different directions. Here are some tips and strategies to offer some critical advice for when you're rebounding from the unexpected.