Tourism Cares Unveils Cutting-Edge Digital Platform for its Meaningful Travel Map

Innovative database connects travelers to sustainable experiences across the globe.

Tourism Cares, a global non-profit dedicated to advancing sustainability for the travel and tourism industry, has launched a new, innovative digital platform and expanded website for its Meaningful Travel Map, making it easier than ever for the travel trade and conscious travelers to discover and support impact-driven tourism businesses around the world. The enhanced map simplifies the journey toward sustainable travel, offering a user-friendly platform that makes it easy to explore and book stays and experiences with confidence. By blending discovery with purpose, the new platform helps every kind of traveler turn intention into impact.

This new phase of the Tourism Cares Meaningful Travel Map reimagines how travel connects people, purpose, and place. Designed as both a functional itinerary builder for travel trade professionals and an inspiration hub for curious explorers, the new Map offers improved filtering, curated itineraries, and story driven profiles that highlight the social, environmental, and economic impact of each featured partner. The platform maintains Tourism Cares’ commitment to uplifting smaller, community-led businesses rooted in impact through enhanced travel trade marketing while giving them a “seat at the table” in a rapidly evolving digital planning landscape. 

By making responsible choices more visible and easier to act on, the new Meaningful Travel Map platform strengthens local tourism supply chains and keeps more tourism dollars circulating within the communities visitors come to experience. From social enterprises and non-profits to small-scale tour operators, accommodations, and artisans, every organization featured on the Meaningful Travel Map is vetted against clear criteria so users can trust that each experience is helping people and places thrive. At a moment when many mission-driven travel organizations face economic headwinds, this evolution of the Map gives them a powerful, global-facing channel to reach travelers who care about their impact.

“The Meaningful Travel Map has always been about connecting the heart of travel with the heart of communities,” said Greg Takehara, CEO of Tourism Cares. “At a time when it can feel harder than ever to identify and support truly sustainable options, this new platform gives travel professionals and travelers a simple, hopeful way forward. Every time someone uses the Map, they are choosing experiences that protect our planet, honor local culture, and sustain the people who welcome us. That is the kind of tourism our industry, and our world, needs more of right now.”

After a rigorous vetting process, Tourism Cares selected Boldest as the strategic technology partner for the relaunch of the Meaningful Travel Map. This choice reflects a commitment to delivering not just a platform, but a transformative digital experience that sets new benchmarks for engagement and utility. Boldest, a venture-backed technology leader operating in over 20 countries, specializes in revolutionizing how destinations, tour operators, and publishers convert static information into immersive, story-driven discovery experiences. Together, Tourism Cares and Boldest have brought new interactive mapping to the Meaningful Travel Map, moving beyond static listings to offer:

• Interactive map-based discovery: Travelers can find impact-driven experiences at a glance across the globe.
• Stories behind every experience: Listings highlight the people, communities, and impact behind each business or organization, helping travel professionals and travelers feel more connected and confident in their choices.
• Smooth, mobile-friendly browsing: The platform is designed for quick loading and simple navigation on any device, making it easy to go from inspiration to action.
• Practical tools for the travel trade: Call-to-action buttons, filters, destination maps, and itinerary tools help tour operators and advisors quickly add vetted sustainable suppliers into their planning process.

Tourism Cares is inviting travel companies, advisors, and destination partners to explore the new platform and consider how the Meaningful Travel Map can be integrated into product development, advisory planning, and destination marketing to help travelers choose journeys that actively benefit people and the planet. To date, the Map features nearly 800 organizations across six continents with plans to significantly scale the platform with new destinations and partners in 2026, expanding the Map’s global footprint and deepening its role as a trusted guide for meaningful travel.

For more information or to visit the Tourism Cares Meaningful Travel Map, visit meaningfultravelmap.org.

Courtesy of Groups Today.

Photo courtesy of Nutti Sámi Siida.