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New Initiative Aims to Help Travelers Travel More Sustainably

New Initiative Aims to Help Travelers Travel More Sustainably

The U.S. Travel Association has launched a first-of-its-kind initiative,, to share the collective story of the U.S. travel industry's bold vision for achieving greater sustainability. The initiative consists of more than 100 examples of sustainable travel practices from a diverse cross-section of more than 50 travel businesses.

"The travel industry embraces sustainability initiatives and business practices because it is good for the planet AND it's good for business," said U.S. Travel Association President and CEO Geoff Freeman. "Travelers and businesses alike are demanding more sustainable options, and our industry is evolving to meet the needs of travelers now and for the future. By utilizing 'Journey to Clean,' travelers can have a better understanding of the many sustainable options across the travel ecosystem and make decisions that best align with their values."

90% of travelers say they want sustainable travel options, while 76% of executives want to increase sustainable corporate travel choices, even if such options are costlier. Studies also found that climate change and environmental sustainability are particularly important to younger Americans—a strong indicator that the need for sustainable travel options will only grow over time.

Activities the industry is advancing towards end-to-end sustainable travel include:

  • Helping travelers make informed decisions.
  • Reducing carbon emissions.
  • Conserving resources & reducing waste.
  • Protecting natural attractions & promoting regeneration.
  • Sourcing responsibly.

'Journey To Clean,' developed with engagement and input from U.S. Travel Association's Sustainable Travel Coalition, also highlights federal policy priorities to strengthen sustainable travel and includes focus areas for advocacy, such as grant programs, tax incentives, free trade agreements and public-private partnerships.

Featured organizations include American Airlines, American Express, Delta Air Lines, Expedia Group, Google Travel, Hilton, IHG Hotels & Resorts, Marriott International, Disney Parks & Resorts, United Airlines, Universal Destinations & Experiences, MGM Resorts International, National Park Service, San Francisco Giants, and others.

The site will be regularly refreshed with new case studies and efforts reflecting industry sustainability actions.

"At every stage of the traveler's journey—from booking to takeoff to lodging, and all of the exciting activities and attractions in between—our industry has made significant improvements to minimize environmental impacts," said Freeman. "U.S. Travel Association is proud to represent so many innovative, future-focused organizations that are committed to moving our industry forward toward greater sustainability."

Visit to learn more.

Courtesy of Groups Today.


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