Visuals and Videos for Travel: Pinterest, Periscope, Meerkat and Blab
Quality face-to-face connections are one thing that will never go out of style, even in our high-tech world! Being able to see each other's faces and experiences allows for a super-meaningful connection with clients online—think of it like sharing a coffee with them. Make these connections happen by using Pinterest, Meerkat and Blab to the best of each platform's ability.
Of Pinterest users, 80 percent are women. Consider how many of your female clients make the final travel decisions. This is a great reason to focus on creating amazing boards and uploading your best photos. Create unique boards for each destination, activity, culinary option, et cetera in your marketing campaign.
- Include the link to your website in each board description. Use the link that will drive people to a landing page for your campaign.
- Upload photos in portrait format.
- Create long pins showcasing destinations and activities.
- Add your blog posts and create long pins with the blog title.
- Send boards to clients using Pinterest Messages.
PERISCOPE or MEERKAT
These live-streaming video platforms allow you to interact with your fans while creating video. How about inviting your clients to join you while you interview a destination rep or attraction sales manager? Your clients can chime in with questions and you can record it on Periscope. All of this is in a live-streaming video format. You could direct potential new clients to your Periscope recording for more information.
Blab is a new live video opportunity in which you directly interact with a number of viewers and live participants. The live video format is perfect for:
- Chatting with confirmed group members to answer questions.
- Interviewing your business development manager (BDM) on live video and taking live questions from your viewers.
- Recording and sharing.
Spreading the word on your other social sites about your live-stream video is easy. Create posts, tweets and graphic invites, and market traditionally and socially.
Check out these additional tips to market socially.
Putting some caffeine into marketing your next campaign is as easy as following the steps above. Whether you're marketing an exclusive group or a unique destination, you can use these tips for a jolt of creativity and a new perspective. It's like adding the swirl and sprinkles to your next promotion.
Written by Catherine Heeg, an international speaker and trainer who focuses on social media marketing strategies for the tourism and hospitality industry. Join the conversation and connect with her at www.cmsspeaking.com and socially.