Hero Story - Business


Time-Saving Blog Secrets

When you sit down to write a blog post, does it suddenly feel like the blank screen is looming large and your mind has drawn a blank?

Unfortunately, all that time spent being staring at your screen, typing and erasing is eating up your valuable day. Even though we may have a bit more time on our hands these days, there's no reason to let blogging be a huge time-gobbler and, ultimately, no longer worth it.

Don't fall into that trap!

Blogging has a TON of benefits as we move from COVID chaos to recovery. Here's a seven-step plan to follow that will help keep you on track and trim down the time you spend blogging.

Blog Benefits
Are you put off by blogging because you feel it takes too much time? Here's why you'll want to consider writing a blog:

Blog and Beyond
While blogging does take some time, here's a breakdown of how you may spend that time:

  • Research topic: approximately one hour.
  • Write: 30 – 45 minutes.
  • Edit: 15-20 minutes.
  • Add images and captions: Approximately 15 minutes.
  • Upload to blog platform: 10 minutes.
  • Formatting and turbo-charging your text: 10 minutes.
  • Market: Approximately 45 minutes.

Tune in below for tips to ensure your blog earns the attention it deserves.

Expand Your Blog Readership

Don't let your blog time be a one-and-done project. Repurposing your blog will not only provide you with more social content, but it will earn you more eyeballs too. Here's a repurposing roadmap:


Boost your social savvy by putting these tactics into your to-do list. Don't waste another minute of not taking advantage of all the benefits of blogging.

Written by Catherine Heeg, an international speaker and trainer who focuses on social media marketing strategies for the tourism and hospitality industry. Join the conversation and connect with her at and socially.


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