Four Resolutions to Have for Your Travel Business in the New Year
A new year is the perfect time to set some business goals to accomplish over the next 365 days.
While situations at work and otherwise are highly individual, there are several goals you can set and customize to ensure your group travel business and career grows and continues to thrive. Let's dive in!
MAKE NETWORKING A REAL PRIORITY.
Building relationships in the group travel industry has always been important, but it remains especially so following the pandemic and the years of shuffling that has taken place. Your long-standing supplier contacts may not be with the same company anymore (or even in the same industry). Say "yes" to more networking opportunities to make those new crucial connections by joining industry associations and engaging in their events, penciling specific networking goals into your tradeshow itineraries, reaching out to past connections and more.
BECOME THE EXPERT.
Do you have a certain niche you want to specialize in? Are you ready to expand your offerings to something completely new? Ponder what factors would make someone the expert in that field, outline the steps you'll need to take to become that person yourself ... and get to it! If you're unsure of where to start, connect with someone who you consider to be an expert in the same or similar realm and ask to pick their brain.
IMPLEMENT SOMETHING NEW.
This year, consider how a new tool or platform could help improve your business. This could be a new way to improve your social media presence, how you stay connected to your clients, how you manage your own internal operations or otherwise. Options exist, so don't be afraid to see what's out there!
LIGHTEN YOUR PLATE AND REACH OUT TO THE PROS.
If marketing related tasks and strategies aren't your jam and you'd rather have someone else handle that aspect of your business, call in the professionals, like those at Serendipity Media. These experts can handle all of that for you, from marketing strategy and implementation to content creation, social media management and more.
Written by Sarah Suydam, Managing Editor for Groups Today.