TODAY! Award 2026
The TODAY! Award will be presented to an ABA member who has demonstrated they have what it takes to make an impact in the group travel industry—today. When making your nomination, consider the following questions:
- What is this member doing to be relevant?
- What is this member doing to make an impact?
- What is this member doing to make a difference?
- What is this member doing to expand their clients' horizons?
- What is this member doing to advocate, innovate and create?
- What is this member doing to influence tomorrow?
The chosen ABA member will receive this prestigious honor among an audience of their peers during the 2026 ABA Marketplace in Reno, Nevada. The TODAY! Award honoree will also be profiled in the May/June issue of Groups Today.
Nominations open October 27 to November 20, 2025.
**Nominee must be a member of ABA to be considered.**
**Nominee must be a member of ABA to be considered.**
Get to know some recent TODAY! Award winners below!
Kris Hoff
President, Distinctively Detroit Tours & Happy Times Tours
2025 TODAY! Award Winner
"I feel totally honored. It means that people really appreciate what we've done and really think a lot of us. I was honestly shocked!” Hoff said. “I believe to make a tangible impact you need to leverage unique qualities in order to shape perceptions and drive meaningful change, but it must be done while maintaining authenticity, integrity, and a strong work ethic for success."
Elizabeth Hall
President, John Hall’s Alaska
2024 TODAY! Award Winner
"This award recognizes my own work, my own leadership and the continued forward progress I push for in both my business, and the industry I love beyond anything else (besides my fur children),” Hall said. “Every time one of our clients, whether a group or direct, shares their positive experiences, it reminds me why we do what we do. I love sharing the world with people in the most perfect way possible—from Alaska to Africa."
Kate Scopetti
President, MARS and Companies
2023 TODAY! Award Winner
