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As we welcome 2022 with open arms, you perhaps have noticed that Groups Today looks little spiffy these days. That's because we've recently underwent a total brand refresh!

Launched in 2002 as the first title published by Serendipity Media, Groups Today has been providing group travel planners with the tools, trends, resources and content that meets them where they're at, no matter where that may be.

The Groups Today team has always prided ourselves on being progressive and creative, offering readers authentic, balanced content they can't find anywhere else. In that same spirit, we made a conscious decision to grow with the industry and rebuild just as so many of you are. And now is the perfect time! While our original focus remains, this brand refresh takes the Groups Today name to a brighter, more modern and uplifting place, with an emphasis placed on the voice of you—our readers. It's also reinvigorated our team to continue to bring fresh and elevated content straight to your inbox or mailbox (or both).

Our magazine isn't the only part of the brand that got a facelift. Be sure to browse around the website and see what else is new there. With enhanced search functionality, a cleaner homepage and easier access to all the content you need, this new website was designed with you in mind.

Don't worry, our social media isn't going anywhere. We'll aim to continue to keep you informed, connecting you to informative articles and professionals who make the industry tick. Be on the lookout for more videos and interviews from the experts on our staff! We're looking forward to covering topics of all kinds, including new sales tactics, marketing strategies, how to handle difficult situations, celebrating victories and more.

Groups Today is approaching 2022 with a realistic optimism. We're here to support and engage group travel professionals like you, and we want our brand to be reflective of your sentiment and what's to come.

As always, we welcome you to contact us if you'd like to provide feedback or if you'd like to submit article ideas/contributions. Enjoy the new groupstoday.com!

Cheers to a new year!

Thinking a rebrand might be in the cards for your business or organization? Read our new article exploring why now might be the best time to take the plunge.

Written by Sarah Suydam, Managing Editor for Groups Today.

 

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