Mark Your Calendars to Celebrate National Travel and Tourism Week!
National Travel and Tourism Week (NTTW), taking place this year from May 3-9, 2026, is the U.S. travel industry’s annual tradition of recognizing the essential role travel plays in powering our economy, strengthening communities and connecting America.
Established by U.S. Travel Association, NTTW brings the industry together each year to spotlight travel’s impact—from supporting 15 million jobs to generating critical tax revenue that funds public services and infrastructure in communities nationwide.
In 2026, the theme "Postmarked: Essential" highlights a simple truth: travel is not optional—it is fundamental to America’s economy, workforce and way of life. Every trip taken, every visitor welcomed and every experience created leaves a mark on communities across the country. Travel drives opportunity, fuels growth and keeps America connected.
As the nation looks ahead to major global moments and milestones—including its 250th anniversary—NTTW is a moment to recognize the industry that drives travel to and across America—and the communities it supports.
Explore the toolkit, which is full of helpful resources you can use to celebrate and spread the word, including messaging, sample press releases, social graphics, and more.
Courtesy of Groups Today.
Photo courtesy of U.S. Travel Association.
