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Image Tours Transitioning to New Leadership

Image Tours Transitioning to New Leadership

New leadership to acquire Grand Rapids, Michigan-based Image Tours over the course of the next two years.

Image Tours has shared that over the next two years, Patrick and Beth McIntyre will acquire the Grand Rapids, Michigan-based company from Monique and Mike Kasmauskis.

Founded in the Netherlands in 1939, Image Tours offers escorted European tours with a dedication to providing "Superior Value with a Personal Touch."

"This has been a family company since its founding, and while we are not part of the founding family, we are excited to continue running Image Tours as a family owned and operated business," said Patrick McIntyre, who will transition into the President and General Manager roles for the company.

Monique Kasmauskis adds, "Mike and I feel confident passing the torch onto Patrick and Beth McIntyre to provide leadership and strategic implementations which will preserve the quality and authenticity of the product, while also making improvements throughout the operation."

Both the Kasmauskis' will remain involved in the operations of the business, ensuring a smooth and effective transition to the McIntyres, as the sale process will be completed in November of 2025.

Beth's career focus has been in advertising and marketing at an advertising agency in Chicago and as owner of a retail business in Traverse City, Michigan. Patrick has an extensive background in the travel industry, as he grew up in the family that founded, owned and operated Passageways Travel, also in Traverse City. He then worked at the travel agency from 2005 through April 2012 in a variety of leadership roles. Since 2012, Patrick has owned and operated Management Reporting Services, a consulting and data management company that operates in the travel industry.

"Beth and I are committed to living up to the standards set by Monique, Mike, and everyone that's part of the Image Tours team—both now and into the future," Patrick said.

The business plans to continue operations in its current location with the same team of staff as it enters this next phase of leadership. The purchase of the company was initiated on December 1, 2023.

Courtesy of Groups Today.


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