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Celebrating 30 Years of Continued Travel Industry Education

Southeast Tourism Society (STS)—a not-for-profit membership association dedicated to the development of travel and tourism professionals and organizations within the southeast region—is celebrating 30 years of its unique continuing education program for the travel and tourism industry.

Since its inception in 1992, STS Marketing College has hosted tourism professionals for one week, each year, on a three-year path to earning their Travel Marketing Professional (TMP) certification. What began as the vision of the late Dorothy Hardman has now graduated over 1,200 TMPs across the association's 14-state region. Marketing College remains a fundamental travel and tourism professional development staple in the southeast.

"We are excited to celebrate the 30th anniversary of Marketing College this year," said Monica Smith, President & CEO of Southeast Tourism Society. "The longevity of this program, and the more than 1,200 TMPs to date, are a testament to the quality of education, leadership development, and networking that are the cornerstones of Marketing College. We are so grateful to Miles Partnership for their long-term support of Marketing College and to the Marketing College professors that have contributed to the program over the past 30 years."

Berkeley Young, Marketing College Provost says, "I attended the second year of Marketing College and haven't missed a year since! I'm devoted to it as the best and broadest marketing foundation available for all parts of travel destinations. It continues to evolve with travel planning trends to deliver a top-notch professional education experience."

This year, STS Marketing College will take place June 5-10, 2022 on the campus of Mercer University in Macon, Georgia. Class topics will include Vital Tools to Empower Your Online Marketing Strategies, Tourism Product Development, Trends & Best Practices for Sports Tourism Marketing, and Perception is Reality: Creating a Crisis Communication Response Framework.

Registration is open and can be accessed, along with a complete schedule, via Southeast Tourism Society.

Courtesy of Groups Today.

Photo courtesy of Southeast Tourism Society. 

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