RiseNY: A Must-Know Destination for Travel Professionals
For travel professionals curating itineraries in New York City, the challenge is no longer what to include, but what stands out. Travelers want experiences that are immersive, efficient, weather-proof, and distinctly New York. RiseNY, located in the heart of Times Square, checks all of those boxes—and offers a compelling option for FITs, families, groups, and international visitors alike.
RiseNY is best described as part ride, part museum, and entirely New York. The experience begins with a series of immersive galleries that celebrate the city’s outsized influence on music, fashion, finance, film, and pop culture. Featuring authentic artifacts curated in collaboration with renowned cultural institutions, these galleries provide cultural depth without the time commitment of multiple museum visits—an important consideration for travelers with limited schedules.
What truly differentiates RiseNY, however, is how seamlessly it blends education with entertainment. Guests move chronologically and thematically through New York’s cultural story before culminating in the signature soaring flight simulation ride. Suspended 30 feet in the air before a massive dome screen, riders “fly” over New York City’s most iconic landmarks—from Central Park and the Statue of Liberty to Yankee Stadium and Times Square. The result is an emotional, multisensory finale that consistently ranks as a trip highlight.
From a travel trade perspective, RiseNY offers several practical advantages. First, its central Times Square location makes it an easy addition to existing sightseeing routes and Broadway-focused itineraries. Second, the experience is fully indoors, making it an ideal year-round option and a reliable alternative during extreme heat, cold, or inclement weather. Third, its broad appeal spans generations: children engage with the visuals and motion, adults appreciate the cultural storytelling, and international visitors gain a comprehensive introduction to the city in under 90 minutes.
Capacity and flow are also notable. RiseNY is designed to handle steady guest volume without feeling crowded, making it well-suited for group tours, student travel, and incentive programs. Group booking options and private event opportunities further enhance its flexibility for tour operators and travel planners seeking unique inclusions beyond traditional observation decks or museums.
Importantly, RiseNY fills a niche that many itineraries overlook: it delivers the feeling of New York. While observation decks offer views and museums offer context, RiseNY combines both with motion, sound, and narrative to create a sense of connection. Guests don’t just see the city—they experience its energy, ambition, and creativity in a single, cohesive attraction.
For travel professionals looking to refresh NYC offerings with something modern, efficient, and memorable, RiseNY is a destination insight worth noting. It’s not a replacement for classic New York landmarks—it’s the connective tissue that helps visitors understand why those landmarks matter. In a city where time is precious and expectations are high, RiseNY offers a high-impact experience that consistently delivers on both.
Learn more at RiseNY.
Courtesy of RiseNY.
Photo courtesy of Russ Rowland, Courtesy of RiseNY.
