Destination Directory

Lisa Itel

Lisa Itel

  • Lisa Itel had spent her whole work life in retail—until her general manager at Woodburn Premium Outlets in Woodburn, Oregon, gave her a tourism project she dove into with all she had. Seven years later, Lisa’s passion for tourism blossomed into her current job of bringing tourism to Oregon, working hand-in-hand with community partners (even in the surrounding states), and helping to give the travel industry a voice on Capitol Hill.