Destination Directory

marketing

marketing

  • Managing data can be a little scary—especially if you're not a statistician by trade. But if properly managed, your B2B marketing database can help you to make effective outreaches and maximize your business. Here are five steps to make the most of your B2B marketing database.

  • When Justin Osbon worked as an intern to get through college, his current job really found him more than he found it. Image Tours is a three-generation family-owned company, and Justin has become a part of the family through his years of personal growth and thirst for learning.

  • Business used to be conducted at a conference table, on the golf course or over drinks. Though this is still commonplace, more and more business is being done online.

  • It's estimated that women make 80 to 90 percent of the decisions regarding leisure travel for their families.

  • Once again, the travel and tourism industry faces both new and ongoing challenges. Travel and tourism cannot be separated from the world context in which they operate. Be that context political states of war, or one of health issues or of economic undulations, what occurs throughout the world touches every aspect of tourism. It is for this reason that every once in a while, it is good for travel and tourism professionals to take a step back and to review at least some of the basic fundamentals of their industry.

  • Just after the first of the year, the staff at Serendipity came together for a kick off meeting of sorts to clarify our vision for 2014. We revisited our goals, brand promises, and tweaked our roles. It was my first official meeting since rejoining the company and it felt familiar yet brand new at the same time.

  • Do you ever wonder how to get more people to come out to your consumer events?

  • Maintaining your social media presence can feel like a full-time job. In fact, for some people, it is!

  • In 2017, digital ad spending surpassed traditional television ad spending for the first time ever. Marketers, business owners and consumers should absolutely be ready for that gap in ad spends to continue to widen.