The Mar/Apr issue of Groups Today features the inside scoop on getting outside! Peek inside for more travel industry news!

From this issue

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The Inside Scoop on Getting Outside

For centuries, great minds from an array of disciplines have touted the value of spending time in nature, from Socrates to Monet to Thoreau to Dillard.

English naturalist, John Lubbock, may have summed it up best:

"Earth and sky, woods and fields, lakes and rivers, the mountain and the sea, are excellent schoolmasters, and teach of us more than we can ever learn from books."

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Gaze Into the Past: Historic Pennsylvania

History buffs know: Pennsylvania is ripe with opportunity to be truly immersed in the places where countless notable events took place. 

Whether it's the world's first general-purpose electronic computer, America's first zoo, one of the most important battles of the Civil War, or the creation of the U.S. itself, the Keystone State has seen it all.

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Attracting and Building Itineraries for Millennials and Gen Z Travelers

As misconceptions of costs and outdated stereotypes fall to the wayside, more and more travelers—specifically in the Millennial and Gen Z demographic—are recognizing the benefits of working with tour operators and travel advisors for planning their adventures.

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Handling Group Dynamics and Ensuring Cohesion

Outside of seeing the sights and checking items off bucket lists, group travel inherently brings people together. It exposes travelers to not only new experiences, but also new conversations, connections and friends. And much like coordinating a big social gathering, group travel professionals are often focused on the logistics and "meat" of an itinerary—along with the hope that their group enjoys each other's company and gets along.

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