Destination Directory

top ten

top ten

  • Innovating to Meet the Next Generation of Travelers

    Although it was his mother who started Maxima Tours twenty-four years ago, it wasn’t until five years ago that Damon Allan joined the company and helped shape it into a solely family-owned business.

  • Using Social Media to Maximize Reach

    Lisa Itel had spent her whole work life in retail—until her general manager at Woodburn Premium Outlets in Woodburn, Oregon, gave her a tourism project she dove into with all she had. Seven years later, Lisa’s passion for tourism blossomed into her current job of bringing tourism to Oregon, working hand-in-hand with community partners (even in the surrounding states), and helping to give the travel industry a voice on Capitol Hill.

Recent Blogs

Tale of a New Tourism Town

Could any small town in the world fathom receiving 1 million visitors in 40 days? It is not a dream, but a reality for Danzhai Wanda Town in China.

The Brain, Heart and Courage of ‘Wicked’

Since its premier in 2003, Wicked has garnered worldwide attention and accolades for its storyline, music, set and costume design.

"It's a great show. The music is fun. It's got a lot of spectacle. So many of us grew up watching The Wizard of Oz, and Wicked is very clever. People enjoy watching a take on a story they thought they knew so well," said Susan Sampliner, Company Manager of Wicked.

What's on the Horizon? Generation Z Travel Trends

Millennials better make some room in that plane, train or automobile: Generation Z is beginning to enter the travel scene. Consisting of people born in the late 1990s to 2010s, they have grown up in a connected and instantaneous environment. They're adaptive and technologically savvy global citizens with aspirations to change the world.

And they want to see the world, too.