Imagine if one glance showed you exactly what was planned for your social posts, newsletters, video, flyers, blogs, web campaigns and sales missions.
Sound impossible? Let's conquer the clutter with three easy-to-implement strategies and tactics that will give your clients and fans relevant, on-point messaging.
1. Editorial brainstorming. Consider what you'll be selling and promoting for the upcoming quarter. Consider seasonality and your niche market.
2. Research. Gather content related to each weekly theme: a news article, a blog post of yours, engaging video ... a cool infographic, GIF or series of photos. More content ideas here.
3. Pay it forward. Construct a weekly posting schedule for a revolving three or four weeks.
Save time and keep up with your integrated marketing plans. Do this by implementing a cohesive media calendar with consistent messaging across all marketing platforms. More how-to tactics and examples.
What's in your next media calendar?
Written by Catherine Heeg, an international speaker and trainer who focuses on social media marketing strategies for the tourism and hospitality industry. Join the conversation and connect with her at www.cmsspeaking.com and socially.