Fall is the perfect time to hit the open road. Now, groups could get a front-row seat to all the autumnal splendor on display in Maryland, thanks to the new Open Road campaign from the Maryland Department of Commerce Office of Tourism.
The campaign, created in partnership with the state's 25 Destination Marketing Organizations, seeks to ignite fall travel along Maryland's 18 scenic byways and newly created road trip itineraries. Whether groups are interested in exploring old Main Streets, traveling all along the Atlantic Coast, or exploring the secret network of trails, waterways, and safe houses used by enslaved people fleeing north to escape slavery, there's something everyone could enjoy.
The campaign is designed to encourage overnight stays in paid accommodations, while touting the wide range of travel products in Maryland, to increase visitation and economic impact.
"Fall is a beautiful time to explore Maryland and travel our scenic routes, helping to support all of the accommodations, attractions, restaurants, and their employees along the way," said Kelly Schulz, Maryland Commerce Secretary. "Working with health officials, the tourism industry has implemented protocols so they can be open for guests safely and comfortably."
Independent research shows American consumers are cautiously returning to travel and favoring driving trips, which are closer to home. Additionally, many people are easing into getting out of the house and are looking for comfortable lodging with responsible safety protocols in place.
The scenic byways are routes with numerous points of interest, offering travelers the opportunity to customize the pace, geography and activities of their adventure. The new fall itineraries are designed to take the guesswork out of creating a complete road trip by offering suggested routes, restaurants and points of interest.
Additionally, Maryland's eight state-operated Welcome Centers have reopened with the latest safety guidelines and are staffed with travel experts ready to share all the state has to offer.
For more, see Visit Maryland.
Courtesy of Groups Today.