Destination Directory

Destination Directory

The Groups Today Destination Directory, a searchable database, allows group travel professionals to filter through top destinations, attractions and travel industry businesses to find resources for their next group trip.

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Visit Milwaukee

Called the “Midwest’s coolest (and most underrated) city” by Vogue Magazine, Milwaukee is Wisconsin’s largest city and is located along the beautiful shores of Lake Michigan. Visitors love our authentic cuisine, diverse neighborhoods, vibrant festivals, and one-of-a-kind attractions.

Adventure Awaits
Experience a perfect blend of the great outdoors and the big city with an urban adventure in Milwaukee. The city’s location along Lake Michigan makes it the ideal place for guided sails, fishing, and freshwater surfing. Or visit one of our three rivers for boat cruises, group kayaking, and water vessel rentals. Go back to shore for sandy swimming beaches, like Bradford Beach, where you can sunbathe or have a volleyball match.

Place your feet on dry land at Milwaukee’s award-winning county parks including Lakeshore State Park, Wisconsin’s only urban state park. Your group will love our parks’ multi-use trails, golf courses, historic attractions, picnic sites, and beer gardens. Sites such as the Mitchell Park Domes, Schlitz Audubon Nature Center, Urban Ecology Center, and Boerner Botanical Gardens are havens for nature-lovers.

Once you’ve worked up an appetite, grab a table at one of the city’s James-Beard recognized restaurants, supper clubs, or any Milwaukee eatery for that matter. Be sure to try classics like cheese curds, brats, or frozen custard. Better yet, sample all the tastes of the city by hopping aboard City Tours MKE or Milwaukee Food Tours. You may also join walking group excursions with local favorites such as Historic Milwaukee and Gothic Milwaukee.

The original Brew City is still a hub for beer and brewing, boasting a combination of brewing heritage, industry giants, and innovative craft breweries that no other city can offer. Bring your group for a visit to any of our historic and craft breweries or enjoy a customized citywide tour from operators like Fun Beer Tours Milwaukee and Untapped Tours.

Let us entertain you at our theaters, arenas, and casino. Catch a show at the Pabst Theater, The Rep, and Miller High Life Theatre to name a few. Fiserv Forum is not only the home of the Milwaukee Bucks, but also a stop for several high-profile concerts and hilarious comedy tours in the bustling Deer District. Your group may also try their luck with slot machines and game tables at Potawatomi Hotel & Casino.

Fest with the Best
Some call Milwaukee the “City of Festivals,” and it only takes a glance at our calendar to know why. With street festivals and special events all year, plus near-weekly summertime fests, there’s always a party going on in Milwaukee – and your group is invited!

Many of the city’s largest festivals take place at Henry Maier Festival Park, Milwaukee’s permanent lakefront festival grounds. It’s easy to pull your motor coach right up to the gate. In fact, Polish Fest, German Fest, and Irish Fest have all been named Top 100 Events by the American Bus Association.
These ethnic festivals and many more showcase the traditional food, music, dancing, crafts, and even sports of the people who call Milwaukee home. Your group can join in a polka at German Fest, enjoy handmade tamales at Mexican Fiesta, celebrate African culture at Black Arts Fest, and cheer on the currach races at Irish Fest. And don’t forget popular favorites such as Summerfest and PrideFest.

Summer may be festival season in Milwaukee, but there’s still plenty of year-round fun to be had. In autumn, the Milwaukee Film Festival fills locally-owned cinemas for two weeks with a mix of new, classic, and cult films paired with panels, conversations, music, and community events.

Holiday Folk Fair International is a perennial group favorite, bringing ethnic food, crafts, and performances to Wisconsin State Fair Park each November to celebrate the holiday season. And the Christkindlmarket, a German Christmas market, takes over the Deer District.

How Can We Help?
From coordinating one-of-a-kind experiences to providing fun Milwaukee goodie bags for your group, just let VISIT Milwaukee know how we can assist you.

Contact Information:

Lindsey McKee
648 N. Plankinton Avenue, Suite 220
Milwaukee, WI 53203

Phone: O: 414-287-4232 | M: 414-294-8936