Destination Directory

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  • In 2017, digital ad spending surpassed traditional television ad spending for the first time ever. Marketers, business owners and consumers should absolutely be ready for that gap in ad spends to continue to widen.

  • 1. Bring business cards—lots of business cards. And be prepared to manage the ones you receive. Whether you use an app to scan and organize business cards or simply jot a few notes on the back of each, make sure they don't end up floating around your luggage for the next six months.

  • Attending a trade show this season? Try these apps for seamless presentations, data management, and overall organization.

    1) Microsoft PowerPoint: Turn your tablet into a streaming digital display without having to learn a whole new system.

  • If you haven't yet heard of the Pokémon Go craze, all you have to do is crawl out from under your rock and take an evening stroll in your closest populated area. Immediately, you should witness groups of 20-somethings walking around, heads down, staring at their phones. In fact, Pokémon Go already has as many Daily Active Users as Twitter—and the number is still increasing!

  • How do you plan to keep in touch with people you met at your last conference or trade show? With the conference season in full swing, it's time to strategize how to make the most of your networking and trade show time and effort. These tips and tactics will be useful after your conference to continue growing your relationships.

  • NTA Members Await Opening Bell for Appointment Scheduling

    When NTA's Travel Exchange appointment scheduling system opens September 30, buyers and sellers will start making connections that will generate big-time business for them. One-on-one appointments are a key component of the convention in New Orleans, Jan. 18–22, 2015. At Travel Exchange '14, participants generated more than $150 million in total business.

  • Knowing your demographic aids in planning your trip offerings, and in marketing. These are the recent trends associated with Student, Millennial, Generation X, and Baby Boom travelers:

  • The added expense of trip insurance could be one of the best investments your clients make—but convincing them could be a hard sell, as many may mistakenly believe they are adequately covered through their credit cards, current health insurance, or tour provider. Educating clients is vital.

  • When you use e-mail to communicate, do you think about how well you're communicating?

  • In the travel arena, the expression "the best laid plans" applies all too frequently. Turmoil in many parts of the world has led some travelers to express reservation about their upcoming trips. While you can't change how your clients react to real, perceived or possibly inflated threats, you can better manage the ripple effect these changes could cause.

  • "It's time to stop talking. It's time to take action. We need to start today!" These are the words of Becky Puckett-Wood, managing director at Experis. While women makeup more then 50 percent of the global workforce, less than 25 percent of these women hold senior management roles.

  • The World Travel & Tourism Council (WTTC) recently announced the appointment of Gloria Guevara Manzo as its new President and CEO.

  • Do you need to grow your e-mail list with qualified potential new clients? If you're like many in our industry, your e-mail list is like gold. Catherine Heeg offers some easy steps you can take to pull together a plan and grow your e-mail list.