Destination Directory

top ten

top ten

  • Innovating to Meet the Next Generation of Travelers

    Although it was his mother who started Maxima Tours twenty-four years ago, it wasn’t until five years ago that Damon Allan joined the company and helped shape it into a solely family-owned business.

  • Using Social Media to Maximize Reach

    Lisa Itel had spent her whole work life in retail—until her general manager at Woodburn Premium Outlets in Woodburn, Oregon, gave her a tourism project she dove into with all she had. Seven years later, Lisa’s passion for tourism blossomed into her current job of bringing tourism to Oregon, working hand-in-hand with community partners (even in the surrounding states), and helping to give the travel industry a voice on Capitol Hill.