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Have you heard of "Summer Slide?" You probably have if you're a parent—and you most definitely have if you're close with someone who works in education. "Summer Slide" refers to the tendency for students to lose some of the achievement gains they made during the previous school year.
Content marketing: A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and, ultimately, to drive profitable customer action.