While most of us have started down the social marketing road, the next step is to get really good at what we do. Sharpening the saw will help us stay relevant—and get as far along the road as we can.
Here are some of my favorite things to fine-tune.
1. Video content can be as simple as highlighting a destination, a new tour or even the announcement of your latest tour book. Find valuable video info here.
2. Social ads: Did you know that in Power Editor you can target Facebook users who like certain other pages, live in specific zip codes and enjoy specific adult beverages? Dive into the details here.
3. How about adding some pizzazz to your photos? Consider adding text to illustrate stats, tips or quotes. And consider these tips and tools.
With this visual, bird's-eye view of your marketing tactics—along with the tools and tactics—you'll transform your brand.
What's your focus this week?
Written by Catherine Heeg, an international speaker and trainer who focuses on social media marketing strategies for the tourism and hospitality industry. Join the conversation and connect with her at www.cmsspeaking.com and socially.