Destination Directory

1 Easy Way to Cross Market Your Photos

Tick, tock! Saving time has become the mantra of the busiest and most successful people in tourism.

While social and traditional marketing take time and talent, let's think about ways to save time, yet create shareable content that engages your unique clients.

You've spent plenty of time snapping photos, jotting down destination notes and putting together trip guides for your clients, right? How about tapping into this one quick tip: Repurpose your photos. Here's a starting place.

1. Create video from your still images. Check out FlipAGram and Animoto to make this simple. Share these videos socially, add to your website, blog and newsletter.
2. Facebook's SlideShow tool makes it simple to get more mileage from your still images—and reap the rewards of video.
3. Design a SlideShare with a mix of relevant photos and text. The SlideShare can be shared socially and embedded into your website or blog.

Don't miss these seven other tips to get more mileage from your photos.

Catherine HeegWritten by Catherine Heeg, an international speaker and trainer who focuses on social media marketing strategies for the tourism and hospitality industry. Join the conversation and connect with her at and socially.