Do you have a great looking social presence, but not as many "super fans" as you'd like? Super fans are an elusive, yet powerful voice for your brand. Understanding these fans and how to capture their attention is a bit of a challenge. Here are three tactics to help you identify and engage with them.
1. Study your social analytics and dive into the details of your engaged fans. If you click Insights > People > People Engaged, you'll be able to contrast the difference between your regular fans and people who are taking some action with your posts.
2. With that new knowledge, dial in to the latest social advertising options. Using Power Editor or Ads Manager in Facebook, you can create a variety of types of ads.
3. Understand the value of an Ad versus a Boost Post. Here's my top reason why an ad is more powerful.
Tap into the power of your own super fans using these advertising tips.
Which ad styles have you used?
Written by Catherine Heeg, an international speaker and trainer who focuses on social media marketing strategies for the tourism and hospitality industry. Join the conversation and connect with her at www.cmsspeaking.com and socially.