There's so much more going on with Twitter and Pinterest than re-tweets and re-pins. Using awesome free tools, you could get a closer look at how clients are connecting with your sites!
Twitter analytics will help you understand your fans' interests, buying styles and demographics. This will come in handy when you're ready to begin advertising. Learn where to find and track all of the details.
Pinterest analytics shows graphs and charts about your fans' demographics—and you'll find some reach analytics, repins and board popularity here. This is an essential way to better understand what's resonating with your fans and produce additional similar content. Not sure what you'll find? Please see the examples.
Armed with this knowledge, you could produce and curate similar content leading to better engagement.
Written by Catherine Heeg, an international speaker and trainer who focuses on social media marketing strategies for the tourism and hospitality industry. Join the conversation and connect with her at www.cmsspeaking.com and socially.