Do you want your clients to be able to find you more easily? Yes? Then you need to have two things—a blog and a Google Plus business profile. Why Google Plus? Because it's important to be searchable and findable.
We all know that Google+ is owned by Google and that Google is the largest search engine. It follows that if you want your website to be found in a search, having a Google Plus account is paramount. Google+ relationship-building benefits are essential in social marketing, while the greatest feature for many is the search engine optimization benefit. Smart strategies could be incorporated into your blog, content marketing and SEO. Click here to learn about them.
Written by Catherine Heeg, an international speaker and trainer who focuses on social media marketing strategies for the tourism and hospitality industry. Join the conversation and connect with her at www.cmsspeaking.com and socially.