Do you need to grow your e-mail list with qualified potential new clients? If you're like many in our industry, your e-mail list is like gold. Catherine Heeg offers some easy steps you can take to pull together a plan and grow your e-mail list.
You could start a Twitter marketing campaign. Compose tweets that focus on the valuable resources you're offering. Write tweets that focus on the relevance, usefulness and helpfulness of your free downloadable resources. You can highlight the benefits of your cool resources. Then create graphics to add to these tweets showing one of the valuable resources. You'll want to be sure to include a link to your website landing page where your email capture form lives. The goal is to always draw readers back to your free downloadable resource page that houses your email capture form.
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Written by Catherine Heeg, an international speaker and trainer who focuses on social media marketing strategies for the tourism and hospitality industry. Join the conversation and connect with her at www.cmsspeaking.com and socially.