Knowing WHAT to measure can be as baffling as sifting through all the insights, analytics and numbers.
Knowing WHY you're measuring is key to your success.
Does your analysis give you a better idea of what action you can take? Do you understand your marketing direction or what resonates with your fans?
Let's dive into two popular Facebook tools to measure and analyze.
Facebook Page Insights
PRO TIP: If you've set up "Pages to Watch," you'll get a glimpse of what's popular on the pages you've selected and can then compare and contrast.
Page Insights Video Section
PRO TIP: Glean even more information from Audience Insights, if you have an advertising account set up on Facebook.
Here's where to find (and how to slice and dice) this information, so you can better understand your fans and give them content they will LOVE!
Written by Catherine Heeg, an international speaker and trainer who focuses on social media marketing strategies for the tourism and hospitality industry. Join the conversation and connect with her at www.cmsspeaking.com and socially.