We all know FOMO! It's the "Fear of Missing Out" and it's something that a lot of your clients, group leaders, and fans experience.
FOMO is also a part of what makes live-stream videos so enticing: People don't want to miss out on what's going on right now.
Luckily for you, your live videos can continue to bring value to your brand, long after the camera has been turned off. Try these tips and strategies for getting the most from your live videos.
DIVIDE & CONQUER
While people are keen to watch more lengthy live broadcasts, the average video view of a non-live (prerecorded) video is much shorter. To maximize your live broadcast's shelf life, clip it into shorter segments and repurpose it.
For example: Let's say you did a 20-minute live broadcast. Once you save that video to your camera roll, you can now edit it into shorter segments. Consider breaking it into one- to two-minute segments that you can drip out during your next marketing campaign.
When you're planning and writing your live video script, plan to cover several topics that can be addressed in one- to two-minute segments. This will make your editing much easier. These short videos can also be the foundation for a series of blog posts or social ads.
GET THE RIGHT GEAR
Live broadcasts are all the rage! They are proven to earn social credibility and eyeballs for your business. But there are some really bad broadcasts out there. Making the most of your live broadcast puts you on the road to maximizing your time and talent. Here are some tips and tools:
1. Go live from your desktop and host an interview.
2. Upgrade your lighting and sound.
3. Make your next video shoot easy with this multicase all-in-one rig.
Here's what my favorite lighting kit looks like:
Extend the shelf life of your live broadcasts and put some time back into your busy marketing calendar with these tips and tricks. Take the vex out of video, so your group leaders, clients, fans and followers come to better understand your value.
Written by Catherine Heeg, an international speaker and trainer who focuses on social media marketing strategies for the tourism and hospitality industry. Join the conversation and connect with her at www.cmsspeaking.com and socially.
Photo courtesy of Catherine Heeg.