Destination Directory

At the Helm

Eva Hotard was recently selected as President and Chief Executive Officer of the Trailways Transportation System, Inc., from a pool of 400 applicants. Hotard, who has been in the bus business for many years and is a talented leader, was chosen because of her experience and leadership skills. Gale Ellsworth, former President and CEO of Trailways, described Hotard as a "warm, solid, keen and savvy businesswoman."

Trailways comprises 66 independently owned and operated motorcoach companies located throughout North America and Europe. The organization maintains a close working relationship with industry-related suppliers and vendors, as well as with other tour and travel service entities.

Hotard and her eight siblings all worked in the family business, Hotard Coaches. In 1984, she was elected the company's General Manager; she became President and CEO in 1993. In that role she was responsible for the company's operating entities, two leasing entities and a partnership with land holdings. Under her leadership, Hotard Coaches grew from a three-vehicle operation to a fleet of more than 100 vehicles, and became one of the largest travel services companies in the Gulf South. During her tenure, the company also expanded into other strategic areas.

In 2005, Hotard became a management consultant and executive coach. As a consultant, she focused on working with owners and CEOs of small and medium-size businesses to transform their companies into high-performance organizations. "It's a challenging transition for companies to grow from an entrepreneurial-style organization to a well-managed, styled organization," she said.

Hotard plans to implement new, innovative ideas and looks forward to being part of this long-running organization.

"The 80-year-old Trailways brand is very powerful. It's a tremendous strength," Hotard said. "So, building on the brand and leveraging resources are what I want to concentrate on. A strong brand helps everyone on the Trailways team."

Written by Lisa Stickler, staff writer for Groups Today magazine.

Photo courtesy of Trailways Transportation System, Inc.

 


Tags

Add comment


Security code
Refresh

Recent Blogs

What's on the Horizon? Generation Z Travel Trends

Millennials better make some room in that plane, train or automobile: Generation Z is beginning to enter the travel scene. Consisting of people born in the late 1990s to 2010s, they have grown up in a connected and instantaneous environment. They're adaptive and technologically savvy global citizens with aspirations to change the world.

And they want to see the world, too.

Natural Disasters and Tourism

The recent hurricanes in the United States and the Caribbean, the earthquake in Mexico, and floods occurring in parts of Europe ought to serve once again to remind us that much of the tourism industry is dependent on Mother Nature. Although we tend to focus tourism security more on human actions such as terrorism or crime, these acts of nature are as or often even more deadly than acts perpetrated by humans.

It’s Getting Hot in Here: Brand Activism in Diverse Political Climates

West Michigan was unseasonably warm last month.

I was beginning to think sweating was my new way of life.

The weather certainly seems to be symbolic of where we are as a country right now—chaotic, confused and heated.