Destination Directory

At the Helm

Eva Hotard was recently selected as President and Chief Executive Officer of the Trailways Transportation System, Inc., from a pool of 400 applicants. Hotard, who has been in the bus business for many years and is a talented leader, was chosen because of her experience and leadership skills. Gale Ellsworth, former President and CEO of Trailways, described Hotard as a "warm, solid, keen and savvy businesswoman."

Trailways comprises 66 independently owned and operated motorcoach companies located throughout North America and Europe. The organization maintains a close working relationship with industry-related suppliers and vendors, as well as with other tour and travel service entities.

Hotard and her eight siblings all worked in the family business, Hotard Coaches. In 1984, she was elected the company's General Manager; she became President and CEO in 1993. In that role she was responsible for the company's operating entities, two leasing entities and a partnership with land holdings. Under her leadership, Hotard Coaches grew from a three-vehicle operation to a fleet of more than 100 vehicles, and became one of the largest travel services companies in the Gulf South. During her tenure, the company also expanded into other strategic areas.

In 2005, Hotard became a management consultant and executive coach. As a consultant, she focused on working with owners and CEOs of small and medium-size businesses to transform their companies into high-performance organizations. "It's a challenging transition for companies to grow from an entrepreneurial-style organization to a well-managed, styled organization," she said.

Hotard plans to implement new, innovative ideas and looks forward to being part of this long-running organization.

"The 80-year-old Trailways brand is very powerful. It's a tremendous strength," Hotard said. "So, building on the brand and leveraging resources are what I want to concentrate on. A strong brand helps everyone on the Trailways team."

Written by Lisa Stickler, staff writer for Groups Today magazine.

Photo courtesy of Trailways Transportation System, Inc.

 


Tags

Add comment


Security code
Refresh

Recent Blogs

OMG Experiences (a.k.a. Millennial Travel Trends)

Millennials are one of the largest generations in history (larger, even, than the baby boomers)—and they're entering their prime spending years. Born between 1982 and 1999, millennials were raised on the Internet, fostering a global awareness and an inherent interest in travel. But what are these young travelers looking for? The Millennial Traveler Report conducted by Expedia and Future Foundation discovered a few key generational characteristics.

In Defense of Emojis

I may be a mid-20s milliennial, but I think I jumped on the emoji bandwagon a little later than most humans my age. I'm a writer, so my gut feelings toward anything destroying the written word aren't exactly warm and fuzzy. The Oxford English Dictionary named "emoji" 2015's word of the year, and that wasn't cool.

5 Tips to Make Networking Less Scary and More Successful

I am an extrovert. I like meeting new people and often make a point to do so while traveling, while out to dinner or even in the elevator. Meeting and talking with new people is, honestly, a favorite thing of mine. So gearing up for my first formal networking event, I put on my new black pumps and suit dress, made up my hair and makeup, and felt ready.