Destination Directory

Lisa Simon named IITA Executive Director

The International Inbound Travel Association recently announced that it extended Lisa Simon's contract, naming her Executive Director. Chairman Gary Schluter stated that the IITA Board of Directors and Associations International, the association's management firm, have been beyond impressed with Simon's leadership, forward thinking, and dedication to the organization over the past six months.

"Lisa is a natural fit for our association," said Schluter. "She brings a wealth of knowledge about the tourism industry and association management. Extending her contract as Executive Director will allow IITA to continue our forward momentum in defining the worldwide standard of the U.S. inbound travel industry." Simon, president of NTA for many years, has 30 years of combined experience in travel and association management.

The first step IITA took since announcing its name change in February was to launch a new website. The streamlined IITA site creates easy navigation and highlights the association's authority. "We want to give our members and those looking to IITA as the leader in the inbound travel a quick way to stay up to date on what's going on in the industry," said Schluter. "Our website is just one way to do that. The new site is clean, modern and user-friendly. It reflects how we are evolving as an association and an industry."

The launch of the new website is the first of many efforts IITA is taking to improve its member experience and utilize the association's expertise. Schluter notes that IITA is the only association specifically advocating for the international inbound industry.

The International Inbound Travel Association is a national nonprofit trade association representing the U.S. inbound travel industry, promoting professional excellence, and creating a collaborative atmosphere for all companies and entities involved in the U.S. inbound travel industry.

Visit International Inbound Travel Association or Facebook to learn more about IITA.

 


Tags

Add comment


Security code
Refresh

Recent Blogs

What's on the Horizon? Generation Z Travel Trends

Millennials better make some room in that plane, train or automobile: Generation Z is beginning to enter the travel scene. Consisting of people born in the late 1990s to 2010s, they have grown up in a connected and instantaneous environment. They're adaptive and technologically savvy global citizens with aspirations to change the world.

And they want to see the world, too.

Natural Disasters and Tourism

The recent hurricanes in the United States and the Caribbean, the earthquake in Mexico, and floods occurring in parts of Europe ought to serve once again to remind us that much of the tourism industry is dependent on Mother Nature. Although we tend to focus tourism security more on human actions such as terrorism or crime, these acts of nature are as or often even more deadly than acts perpetrated by humans.

It’s Getting Hot in Here: Brand Activism in Diverse Political Climates

West Michigan was unseasonably warm last month.

I was beginning to think sweating was my new way of life.

The weather certainly seems to be symbolic of where we are as a country right now—chaotic, confused and heated.