Destination Directory

Are You Scrambling to Keep Up Socially?

Imagine if one glance showed you exactly what was planned for your social posts, newsletters, video, flyers, blogs, web campaigns and sales missions.

Sound impossible? Let's conquer the clutter with three easy-to-implement strategies and tactics that will give your clients and fans relevant, on-point messaging.

1. Editorial brainstorming. Consider what you'll be selling and promoting for the upcoming quarter. Consider seasonality and your niche market.

2. Research. Gather content related to each weekly theme: a news article, a blog post of yours, engaging video ... a cool infographic, GIF or series of photos. More content ideas here.

3. Pay it forward. Construct a weekly posting schedule for a revolving three or four weeks.

Save time and keep up with your integrated marketing plans. Do this by implementing a cohesive media calendar with consistent messaging across all marketing platforms. More how-to tactics and examples

What's in your next media calendar?

Catherine-HeegWritten by Catherine Heeg, an international speaker and trainer who focuses on social media marketing strategies for the tourism and hospitality industry. Join the conversation and connect with her at www.cmsspeaking.com and socially.

 


Tags

Add comment


Security code
Refresh

  • 1
  • 2
  • 3
  • 4

What's New

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147

Spotlight Collection

  • Atlantic City CVA - Tour Atlantic CityAtlantic City CVA - Tour Atlantic CityAtlantic City, the East Coast’s original place to play! Championship golf courses, world renowned entertainment, vibrant nightlife, the latest casino games and a shopper’s paradise with discount outlet shopping. Experience Atlantic City with an endless ar ...
  • Destination GettysburgDestination GettysburgGet inspired with a trip to Gettysburg, Pa. Discover the stories of the 1863 Civil War Battle of Gettysburg, tour the home where Lincoln finished the famous “Gettysburg Address” and stand where he delivered his message of hope and healing in November of 1 ...
  • Pro Football Hall of FamePro Football Hall of FameThe Pro Football Hall of Fame opened its doors more  than  a  half  century  ago.  From  its  humble  beginnings   in   1963   to   today,   the   Pro ...
  • Experience Park ToursExperience Park ToursExperience Park Tours specializes in small-group, all-inclusive, luxury experiences in the US National Parks and Pacific Northwest. Stay in all four and five star hotels and travel on our luxury limo-liner coaches, complete with Wi-Fi, flat screens and c ...
  • Show more...

Featured Content

Unlock America’s Vacation and Boost Leisure Travel

Americans aren't taking vacation like they used to.

For decades, Americans took an average of 20.3 days of vacation each year; those numbers fell in 2000, to an average of 16.2. The good news? Vacation is on the upswing, with an average of 16.8 days used in 2016

Read more ...

What’s in Your Trade Show Suitcase? Packing Tips for Women.

We get it. Men can almost always throw pants and a few shirts in a suitcase and call it good. For women, things get a bit more complicated. Groups Today Media Consultant Monica Schafer is always looking fly on the trade show floor and has packing down to a science. Here are a few of her philosophies and tips to help you pack smart for the trade show season.

Read more ...

Social Marketing and Fashion: How Are They Related?

Fashion magazines are brimming with the latest plaid coats and booties. New apps and ad formats emerge seemingly every day. In social marketing—like fashion—it can be hard to keep on top of what's best, here and now!

 

Today's red-carpet stunners are ...

Read more ...

Recent Blogs

Imagine the World as One: 'Come From Away’ is Valuable for All Groups

Come From Away is the remarkable true story of 7,000 stranded passengers after the September 11 attacks, and the small town of Gander, Newfoundland, that welcomed them. Cultures clashed. Nerves ran high. Yet uneasiness turned into trust—and gratitude turned into enduring friendships.

Matt Lauer Had to Go. Here's Why.

For as long as I can remember, my mornings started with Matt Lauer on the screen. One morning, when my boys were young, one looked at the screen and thought Matt was my husband. (They have the same haircut. We giggled for days over that one.) For years, Matt was a staple in our home, bringing us news and events.

Your Guide to Snapping the Best Shot in Banff National Park

Whether you're an amateur photographer or just looking for tips on capturing the best of Banff and Lake Louise, there are plenty of subjects to choose from. Here are some tips on our more famous natural attraction: wildlife photography.